Ceramika Paradyż presents the collection Neve Creative by Maja Ganszyniec

27 kwietnia 2022

Sublime design, noble shapes, timeless simplicity and original structures. All this can be found in the new ceramic tile collection from Paradyż Neve Creative by Maja Ganszyniec. This is another part of the highly successful collaboration between Ceramika Paradyż and the talented designer. This time, Ceramika Paradyż and Studio Ganszyniec are facing the challenges of modern times together by offering a tile collection that is close to the idea of the new European Bauhaus and redefines the familiar decorative forms.

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Neve Creative by Maja Ganszyniec

Ceramika Paradyż and Maja Ganszyniec have teamed up once again. Previously, iconic corsets and the aesthetics of the 1920s and 1930s played first fiddle in the Modernizm collection. After the huge success, it's time for another collaboration and an equally extraordinary, bold collection of ceramic tiles. This time, the designers have drawn on the richness of the architecture of the second half of the 20th century, combining 1960s style with the ultra-modern design of the 1960s.

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The Neve Creative by Maja Ganszyniec collection focuses on detail and is based on a combination of four aspects: formats, structures, colours and light. It captivates with its design as well as its original approach and redefines the concept of decoration. It is a response to the current needs of modern times, which are to find individual solutions for interior decoration and to express oneself, as well as to live in a more sustainable way. The modularity of the collection allows the elements to be combined as desired, so that everyone can design the interior to suit their taste. The high quality and minimalist design, on the other hand, favour the implementation of solutions for years to come.

The starting point for the creation of the Neve Creative collection was the redefinition of decoration, which was previously subject to strict rules in the traditional concept of interiors. It was a rigid scheme in which rooms had their function and decoration was by definition a complement to a calm, subdued whole. Today's approach to interior design is subject to change and influenced by social trends. It is therefore becoming increasingly difficult to decide on "the" one, timeless theme that we will live with for years until the next renovation. Interiors are now casual, flowing, wall and floor decorations create a friendly background in an open space for the other mobile elements - furniture, accessories.

- explains Maja Ganszyniec.

Newly discovered decorations

In line with the idea of minimalism and the concept of the author of the collection, less is more. The decoration is subtle, just like the natural and deep colours, which are an excellent basis for timeless arrangements. The colour scheme of the collection is based on two pillars: BASIC - colours bianco, beige, light gries, nero, and TREND - colours blush, green, blue (the lighter part) and terracotta, dark green and dark blue (the darker part). It is worth noting that the entire set is colour-compatible, which allows for a very smooth transition from the wall surface to the floor. The whole set is complemented by the characteristic geometry of the tiles allowing thus any combination of squares in the formats 19.8x19.8 cm and 9.8x9.8 cm as well as rectangles 9.8x19.8 cm.

For the interiors of the future

As the representatives of Ceramika Paradyż emphasise, the newly presented collection is an important step towards the design and furnishing of spaces that is close to the premises of the new European Bauhaus. The collection is characterised by functionalism, simplicity, rigour of form, modularity, modern yet timeless design and the highest design quality. All this makes it an answer to the needs of the modern customer. It allows to create interiors that surprise and express the personality of the owners, while serving them for years.

Every time we create new products, we want them to inspire with their beauty. When working on the Neve Creative collection, we were inspired by the beauty of architecture from the second half of the 20th century. This beauty is expressed above all in its simplicity and functionality, which is very modern and yet timeless. Together with Maja Ganszyniec, we decided to combine our know-how and experience with her incredible sensitivity and talent to transmit the spirit of that period and create a product that meets the needs of today's world,

says Aldona Chudzicka, Director of Product Development at Ceramika Paradyż.

The small format of Neve Creative by Maja Ganszyniec is suitable for both spacious and intimate interiors. It is also easy to combine with large-format tiles, and the entire concept can be used in all architectural styles. The collection is also characterised by a sophisticated and original exposure form that shows the richness of the collection and possible solutions. The tiles are already available for sale. The official premiere took place on 26 April at Elektrownia Powiśle in Warsaw.

You can download all the photos of the arrangements at: https://biuroprasowe.paradyz.com/presskits/neve-creative-by-maja-ganszyniec