Ceramika Paradyż summarises the first half of 2021

15 lipca 2021

Accomplished sales plans, nearly 40 new products on the market, opening of a new company in Germany, collaboration with world-famous fashion designer - Gosia Baczyńska - and large-scale CSR activities. For Ceramika Paradyż, the first half of 2021 was as intense as it was successful. The company summarises the past six months and presents its short-term plans.

Ceramika Paradyż has been driving the design industry for 32 years, creating innovative products that are in line with global trends. Despite numerous challenges related to successive waves of pandemics, rising prices of raw materials and labour costs, the company managed not only to pass smoothly through the difficult months but also to significantly improve the financial condition of the company and its position on the market. The family-run company, a flagship of Polish industry in the world, is closing the first half of 2021 with very good sales results and growth dynamics. A continuing boom on the construction and investment market in Poland together with a well-thought-out sales strategy on both the domestic and export markets fostered the achievement of the company’s targets.

It has been a very intense six months. A time full of challenges, both for us and for the whole industry. We have reasons to be even more proud as in this demanding period we have further increased the scale of our operations and we have improved our performance. This is the result of consistent implementation of our long-term strategy assuming investments, change of product portfolio and expansion into foreign markets

commented Piotr Tokarski, President of the Management Board of Ceramika Paradyż

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The development of the company was facilitated by bold decisions on obtaining financing, the ongoing construction of a demonstration line for the production of large-format ceramic tiles with a value exceeding PLN 125 million, as well as the establishment of a company in Germany - Ceramika Paradyż Deutschland GmbH - aimed at selling dedicated products and providing comprehensive services in Germany, Austria, Switzerland and France. The company, with its offer, is currently present in more than 50 countries around the world and this number is still growing. It is also worth highlighting that the company is currently operating at its full production capacity and is recruiting personnel for positions in various areas.

Trend-setting

Ceramika Paradyż is distinguished by its unique design and the highest quality of its products. Over the past 6 months, the company has strengthened its position by launching nearly 40 new products on the market. The company established fruitful cooperation with a world-renowned fashion designer, which has resulted in the creation of extremely sensuous and sensual Paradyż My Way by Gosia Baczyńska collections. Their premiere took place at the end of June at the headquarters of the Association of Polish Architects SARP, where invited guests could take part in a live performance and admire the collections inspired by fabrics and the texture of materials brought onto tiles straight from the world of fashion.

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Our new vision of products based on beauty and bold design led us to collaborate with world-renowned designer - Gosia Baczyńska. The melding of many creative minds and Gosia's incredible energy has demonstrated that fashion and design can intertwine, producing truly spectacular results. As a result, the unique and sensual collection Paradyż My Way by Gosia Baczyńska was created; this is a pattern-breaking collection recognised on the market for its amazing textures and structures. This is our response to the needs of our customers who are looking for new quality and ideas on how to create unique interiors

said Anna Tępińska-Marcinek, PhD, co-owner and Member of the Management Board of Ceramika Paradyż

In May, ceramic tiles from the Monumental collection also had their market debut. It is a combination of beautiful design, designer colours and the highest quality of workmanship. With impressive dimensions of up to 120 x 280 cm, the tiles are an excellent alternative to the increasingly scarce and very expensive raw materials found in nature.

By enriching its product portfolio with proposals in large format, Ceramika Paradyż has become a Polish ceramics manufacturer with the broadest and most universal product offer in Poland. The collections of the Polish manufacturer - Home of Light, a collection inspired by the changing light, as well as Home of Stone, Home of Wood and Home of Concrete sets, proposals faithfully reflecting the structure of stone, wood or concrete in a completely new edition – were also very well received by the market.

It is good to help

Since its inception, Ceramika Paradyż has been involved in social and charity campaigns, recently with a special focus on supporting schools, health professionals and hospitals. Together with its partners, it has supported, among other projects, the Children's Memorial Health Centre in Warsaw by donating more than 1,200 m2 of stoneware for the construction of a "Wind Zone" together with a staircase for staff and patients going to the surgical ward at the largest children's hospital in Poland. A huge investment of PLN 8.7 million was made to improve communication and safety but also to improve the psychological well-being of patients, their parents and hospital personnel.

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The company does not forget to support the local community. Among other initiatives, it helped to renovate one of the schools in Tomaszów Mazowiecki, where three production plants are located. Thanks to the donation of over 300 m2 of ceramic tiles, the changes to surroundings and interior of the school have significantly improved its aesthetics and made the place even more child- and teacher-friendly.

In addition, Ceramika Paradyż is involved in a number of cultural activities - it has become a partner of the concert - Great Artists for Small Patients, as well as a partner of Łódź Design Festival, by funding prizes in the make me! contest for young designers, for a total of PLN 50 000. Numerous activities of the company for the benefit of culture, art and sport as well as for the creation of a good workplace have been widely recognised. Recently, Ceramika Paradyż has been honoured with the prestigious title of the Wiosła Kultury award (Oars of Culture) in the category of sponsor, and in March the Polish manufacturer was awarded 1st place in Forbes' Poland's Best Employers 2021 ranking, thus becoming the best employer in the construction category.

Consistent development

The plans for the coming months are very ambitious. The company will focus on the integration and development of its key business areas. These include further expansion abroad, digitisation of processes, development of the product portfolio and actions addressed directly to professional groups. One of the priorities will be to complete the construction of the demonstration line, which will increase the number of jobs and open the company up to completely new distribution channels. Thanks to the above mentioned, the company will soon offer an unprecedented range of large-format ceramic tiles with decorative effects visible in the entire cross-section of the ceramic mass, even after mechanical edge treatment. The products can have dimensions of up to 180 x 320 cm and a thickness of up to 30 mm, and their structure, quality, durability and other performance parameters will be an improved version of natural materials such as stone.

This investment is a milestone for the entire ceramics industry. We are proud that such innovative products will be manufactured in Poland, which is the best proof of specialist staff, advancement of our market and its innovativeness. Since the beginning, we have focused on development and we make every effort to constantly adapt our portfolio to changing market needs. We are constantly working on new solutions that make this possible. Ceramika Paradyż is a brand with an established position and a huge potential for development in the coming years. Together with the whole team, we will do our best to use those assets in the nearest future

summed up Piotr Tokarski, President of the Management Board of Ceramika Paradyż