Ceramika Paradyż has launched a company in Germany

08 kwietnia 2021

Ceramika Paradyż, one of the largest and most respected Polish enterprises producing ceramic tiles, has opened a new company in Germany – Ceramika Paradyz Deutschland GmbH. Its aim is to sell dedicated products and provide comprehensive service in Germany, Austria, Switzerland, and France.

The example of Ceramika Paradyż shows that Polish production companies are doing better and better abroad. The company currently makes its offer available in over 50 countries around the world – mainly through a dealer network, and its products are associated with high quality and unique design. However, as the company's representatives point out, to operate on a larger scale, bold and comprehensive solutions are necessary. By establishing a new company, Ceramika Paradyż opens a completely new chapter and – in line with the adopted strategy – strengthens its activities in DACH markets and in France. During the first stage, it will focus on Germany - the country with the highest sales potential. This is confirmed by the data of the German Statistical Office from February this year, provided by the Polish-German Chamber of Industry and Commerce (AHK), according to which the trade turnover between Poland and Germany in 2020 amounted to EUR 122.9 billion, and Poland became the fifth most important trade partner of Germany.

Ceramika Paradyz Deutschland GmbH

The headquarters of the newly established company is located in Offenbach, a city with a population of over 120,000 people, located near the border of Frankfurt am Main - which is an important industrial, service and commercial centre. In the next few years, the company anticipates dynamic development, a further rise in the number of employees, and intensive marketing activities that will support sales and increase brand recognition throughout the region.

Showroom Ceramikia Paradyz Deutschland GmbH

So far, the only form of our presence on foreign markets has been export, which accounted for approx. 35-37% of all sales. However, we want to increase the effectiveness of our business, in accordance with the adopted development strategy. A thorough analysis confirmed our belief that the establishment of a new company is another important stage in the expansion of Ceramika Paradyż, which will allow us to strengthen the brand's position in the world and build relationships in the new business environment

said Wioleta Bojdo, president of Ceramika Paradyz Deutschland GmbH.

Focus on success

This year, the German company will focus on developing and building a network of business partners, as well as on collaboration with architects. There are also plans to systematically develop the service in the entire German-speaking region, which will enable further expansion of the product range intended for Western markets. A prestigious company showroom has been operating in Offenbach since the end of February. It is a great place to work with B2B clients and architects who can find there a dedicated display of products from the brand's portfolio.

Our showroom covers an area of approximately 300 m2 and is decorated in a tasteful loft style. Equipped with a professional display, it provides us and our clients with a high comfort of work. It is an excellent showpiece of the Paradyż brand on the German market. The equipment and design evidence the high quality of our products and the services provided by the managers we employ who have many years of experience in the industry. The first meetings with clients have already taken place there. All of them were in compliance with the sanitary regulations, of course

said Tomasz Sokołowski, DACH Markets Coordinator at Ceramika Paradyż.

From left: Tomasz Sokołowski, Michael Haupenthal and Giuseppe Lombardo

An important element of these activities is the dedicated product portfolio, which can be seen at the display in the German Ceramika Paradyż showroom. Collections such as NATURAL ROCKS, PURE ART, RIVERSAND, OAK TIME, have been introduced especially for the needs of the local commercial area and created in consultation with the most important clients.

Natural Rocks tiles collection

I look forward to meeting our clients and potential partners to show them what we can do! Get ready for Paradyż!

said Michael Haupenthal, Business Development Manager

Pure Art tiles collection

Ceramika Paradyż is a family company that has been boosting design, creating and delivering innovative products with a unique look and the highest quality for 32 years. The company is present on markets all over the world - from European countries, through Africa, the Middle East and Asia, the USA, to New Zealand. It has won the most prestigious awards in the field of design and economy - including the Red Dot Design Award 2016, iF Design 2017, Dobry Wzór 2018, 2020 and Bronze A'Design Award 2020, as well as the Economic Award of the President of the Republic of Poland, and the Annual Award of the Minister of Culture and National Heritage. Ceramika Paradyż's product collections are complementary - among them the clients can find wall and floor tiles, ceramic slabs, clinker, glass decorations and decorative elements in many sizes. The company is in the process of launching a breakthrough investment worth over PLN 125 million. In one of the production plants, a worldwide innovative demonstration line for the production of large-sized ceramic plates using the "throughout" mass dyeing technology is currently being created; the plates can be produced even in the size 1800 x 3200 mm and a thickness of up to 30 mm.