Ceramika Paradyż enters 2021 with the prospect of consistent development

11 marca 2021

Nearly 80 new products, digitisation of business processes, provision of charity aid and launching a globally innovative investment worth over PLN 125 million. The Polish family business summarises the endeavours undertaken last year and presents ambitious plans for the future.

Ceramika Paradyż closed 2020 in very good condition. Thanks to quickly adapting to the dynamically changing reality and taking concrete actions, the company was able to operate with respect towards the health and safety of its employees and customers. It successfully implemented and initiated a number of solutions that translated into improving its offer and facilitating the purchasing process, as well as raising the standards of cooperation in the B2B sector. As a result, the Polish manufacturer enters the new year holding a strong position and having the prospect of consistent development in the coming years.

Undoubtedly, 2020 will be remembered by enterprises as difficult and unpredictable in terms of business. The company quickly switched its mode of operation to a crisis scenario, adapting to the new reality and introducing the necessary procedures and preventive measures. Thanks to this, today we can confidently say that we have successfully faced the challenges. Moreover, we managed to create a strong foundation to thrive in the current year

- emphasises Piotr Tokarski, President of the Management Board of Ceramika Paradyż.

2020 turned out to be good for the company in terms of the implementation of business plans. The company recorded growth in export directions, for which a completely new strategy was created. In order to ensure high standards, Ceramika Paradyż has introduced actions related to the digitisation of key processes within the company and its environment. Over the past year, the Polish manufacturer has implemented nearly 80 collections of ceramic tiles. The market debuts included the Home of Wood, Home of Concrete and Home of Stone sets, created using the latest technologies and corresponding to current design trends. Many of these products have received awards in prestigious industry competitions. The Modernizm collection, designed in cooperation with Maja Ganszyniec, was particularly successful. In addition to the prestigious "Good Design", "Design dla Konesera" ("Design for a Connoisseur") or "must have" awards on the Polish market, the iconic corsets have also been acknowledged internationally – they won the "Bronze A' Design Award" and were nominated for EDIDA (ELLE Decoration International Design Awards).

In this difficult year, Ceramika Paradyż did not suspend its charity activities. The company provided financial and material support to hospitals in Opoczno, Tomaszów and Kielce, and donated hundreds of metres of terrace tiles used in triage tents at medical facilities throughout the country. The Polish producer also donated over 1,200 sq m of tiles for the huge 12-story external staircase and elevator zones of the Children's Memorial Health Institute in Warsaw, which will soon be put into use.

It looks like the current year is going to be equally impressive. The company took a bold direction and started the process of launching a breakthrough investment worth over PLN 125 million, which will go on until December this year. In one of the production plants, the world's first demonstration line for the production of large-sized ceramic plates using the "throughout" mass dyeing technology will be built. According to the President of the Management Board, this is currently a priority on the list of strategic goals of the company:

The investment we have started is a milestone for the development of the company and the entire ceramic industry. Its completion is our main goal for 2021. This project will allow us to create at least 62 jobs and meet the needs of new distribution channels and customers. Thanks to it we will be able to offer on the market an unprecedented range of large-sized ceramic tiles with decorative effects visible throughout the entire ceramic mass – even after mechanical processing of edges. The products manufactured employing this innovative pressing technology with simultaneous "throughout" decoration can reach the size of 1800 x 3200 mm and thickness of up to 30 mm, and their structure, quality, durability and other functional parameters will be an improvement over natural materials, such as stone. It will be an improvement because the visual effects will be identical to the natural material, and the flaws or internal defects occurring in nature will be eliminated in the production process.

The company will devote a lot of energy to improving its product offer. Although, ultimately, full production on the new line will start in 2022, the company has an ambitious plan to include in the offer in the second half of the year large-sized ceramic slabs, reflecting the most desirable designs in line with current trends. In February, the Home of Light set - based on a thorough analysis of consumer needs - will also appear on the market, which will strengthen the brand's portfolio in the field of rectified tiles in sizes of 29.8 x 59.8 cm and 25 x 75 cm. The première of the premium collection of wall tiles in the size of 40 x 120 cm is planned for the second quarter. A well-known and respected person from the world of fashion was invited to work on the collection; the company will soon give more information about this collaboration. It is also planned to resume work with Maja Ganszyniec on a completely new range of tiles in autumn. Ceramika Paradyż also announces that this year it will continue the strategy of digitising processes, strengthening its position on the domestic and foreign markets.

In addition to a huge investment, we have a number of ambitious plans. We also want to increase the efficiency of our operations, improve the business standards and strengthen the relationships with our partners, as well as effectively manage the market exposure. We will also continue the digitisation and automation of the processes essential for the functioning of the company, also in terms of sales. There is lot of work and a long list of tasks in front of us, but I am sure that thanks to proper preparation and reliable teamwork, we will be able to successfully achieve all our goals

- adds Piotr Tokarski.